Customer Case Study: Affinity
San Francisco, CA
Saving time, Reducing waste, Streamlining operations
The time Bevi saves for this small, high-growth startup is “more than worth it”
Affinity, a venture backed startup, is the fastest growing relationship intelligence platform whose vision is to reimagine how business leverage their networks. Using AI and natural language processing, Affinity helps teams curate and grow their network by unlocking introductions to decision makers and auto-populating their pipeline.
With a rapidly growing team and a new SF office, Affinity tries to streamline their busy operations wherever they can. Jason Kim, Affinity’s head of Operations, covers all non-product and non-sales duties—this includes everything under HR, finance, office management, and events.
“Working in operations at a startup, I’m always looking for ways to be more efficient with my time,” says Jason. His job deals with a series of moving parts and requests coming from all directions at any time; all of this requires constant context-switching, the process of switching from task to task which is incredibly tiring for the brain.
With sales ramping up, a number of new hires, aggressive recruiting, and an office move, Jason began looking for ways to automate some of his responsibilities.
Bevi was brought to Jason by an engineer who had seen it at Lyft. At the time, one of Jason’s many tasks was to keep the kitchen and fridge stocked. Affinity was ordering pallets of soft drinks and flavored waters, the fridge emptied quicker each week. Jason was open to solutions that would save Affinity time and money. “As operations I calculate time spent on a task into monetary value. Our team is growing so fast, we can’t waste time on a weekly basis evaluating how to keep the fridge stocked.”
With these benefits in mind, Affinity added Bevi as a contact and signed a contract.
With all the beverage options and vendors available, it can be overwhelming and overly complicated to do something as simple as order drinks for an office, especially a quickly expanding one. Bevi brings unlimited sparkling, flavored, and still water together in one product and saves Jason a lot of effort. He now no longer has to spend time or energy estimating need, ordering, stocking, or managing employee beverage requests—Bevi does it all.
Jason is also thrilled by Bevi’s environmental impact. “As a SF startup, we’re conscious about the waste that we create.” On the operations side, there’s also the added benefit of not having to deal with innumerable bottles and cans in their trash and recycling.
As for Bevi’s customer service –“It’s been awesome. Whenever we’ve had an issue, we would have someone here within a couple of hours which was amazing! You deal with a lot of vendors within operations and something you really appreciate when you find it is speedy customer service.”